I work with businesses through Marketing and Star Venture.
An external architect
of business solutions.
I am Siarhei Krasakovich. I find connections beyond the familiar explanation of a problem, propose new options and turn them into clear actions. I work with product, positioning, marketing and growth systems wherever the whole picture needs to come together.
Warsaw, Poland · I work in Russian with companies from any country.
Strategist and mentor
I am Siarhei Krasakovich. I have worked in marketing since 2004 and mentored startups since 2016. My roles have included marketing leader, SEO department head, investment analyst and consultant. I have built my own marketing agencies and consulting practice.
I therefore consider a decision from two sides: how it changes the product and market, and what it requires from people, budgets and processes to implement it.
As a strategist I examine constraints, compare directions and define the next step. As a mentor I share the reasoning behind decisions with the team and leader so they can apply it independently.
ACCREDITATIONS AND PROGRAMMES
Expertise used in international business support programmes.
I support founders and companies in the VOYAGER programme.
HOW I THINK
What if…
This question is where most ideas and meaningful changes in my clients' businesses begin.
Look at a different audience. Express the value differently. Rebuild the offer. Test a direction that has not been considered before.
Over my career, I have reviewed, improved and refined more than 1,000 projects. This breadth of experience lets me see beyond obvious symptoms and spot connections between things usually discussed separately. I develop hypotheses independently from experience across industries. Even a strong hypothesis remains a hypothesis until we test it.
From the whole picture to shared understanding.
Transfer approaches between industries
In my work with SYNCLERY, I use a perspective from the startup world: the artist as a startup and the gallery as an accelerator. This analogy frames questions about the artist's development, gallery services and monetisation. We then need to test which elements actually fit the art business.
Explain one step at a time
I used to show the whole picture while the other person was only beginning to understand the question. Now I start with familiar ground, then introduce a new connection. My guide is roughly 90% familiar and 10% new at each step. This is a personal explanation technique, not a fixed ratio.
Use technology for clarity
Technology lets me structure my thoughts and find wording that more people can understand. The hypotheses come from my experience and work on a specific task. I remain responsible for the meaning, conclusions and recommendations.
A new perspective must lead to a test.
I explain what is known, what I assume and what data is missing. Together we define the next step and the signals that tell us whether to develop the idea, change it or drop it.
“The more obtuse the viewing angle,
the broader the horizon»
For me, it is a reminder to change perspective before drawing a conclusion. Sometimes an opportunity only becomes visible when we stop looking at a challenge in the usual way.
BUSINESS CHALLENGES
What clients come to me for
Choose a market and route to entry
Market research, segment selection, go-to-market and the sequence of actions for international expansion.
Black Owl: Germany · ALMA Agency: international development
My role at Black Owl →Shape the product and positioning
Connect the audience, customer task, offer and product portfolio. Make the reason to choose the product clear.
Paperspell · HH Ecosystem · Lingvanex
My role in HH Ecosystem →Build marketing and acquisition
Marketing strategy, digital advertising, global SEO, research, lead generation and marketing team operations.
HYPERVSN · SOFTSWISS · wowmaking · Novatek
Explore projects →Develop the business model and team
Monetisation, service packaging, product economics, investor materials and passing the approach on to founders and employees.
SYNCLERY · Lingvanex · AXIOS · Civitta / VOYAGER
My role at SYNCLERY →Roles, responsibilities, context
Paperspell / ARKUSH LABS · Poland
Head of Marketing · since February 2026. Digital marketing planning, marketing and growth strategy, advertising and promotion of an AI document product.
Civitta / VOYAGER · Poland
Programme mentor · since May 2026. Supporting founders and Belarusian businesses developing abroad.
SYNCLERY · art gallery — Cyprus
Business consultant · since June 2026. Building a monetisation model, marketing research and formalising services for the gallery's sustainable development.
Black Owl · Denmark
Consulting project · July–September 2026. Business diagnosis, market research, go-to-market for Germany and a brand strategy implementation roadmap. A step-by-step methodology for international entry through online channels and B2B development.
wowmaking / Appmaking · Cyprus
SEO consultant · September 2024–April 2026. SEO strategy, marketing research, search engine optimisation and SEO project management.
Fundacja AXIOS — Poland
Educational programme and mentoring · since September 2024. Developing the educational programme and working with startup founders.
From search marketing
to product and business systems
Marketing leadership
- Transgroup · 2004–2009: Head of Marketing — SEO, website and digital advertising.
- Webcom Group · 2009–2010: SEO department head — strategy, SEO and department training.
- Cloud Business · December 2020–May 2021: Acting Head of Marketing — planning, digital advertising, growth strategy and staff training.
Technology products and international marketing
- SOFTSWISS · August 2015–October 2016: global SEO strategy and website development consulting.
- SolbegSoft · May–November 2017: investment analysis, startup marketing, consulting and website prototyping.
- HYPERVSN / Kino-mo · December 2017–November 2018: global SEO, website prototyping, CES preparation and marketing consulting.
- Lingvanex · 2019–2023: marketing strategy and growth, market research, unit economics and investor documents.
- AIHunters · June–December 2021: marketing research, strategy, financial modelling and fundraising materials.
- Intently (YC W23) · April–May 2024: market research and work on the Product Hunt launch.
Other markets and business models
My experience also includes SharonoFF (Switzerland), Canis Canis (Lithuania), Krukovsky Consulting Group (USA), LansoftDev, MoonX, Unschooler, Loranmebel and Novatek. Tasks covered marketing strategy, advertising, lead generation, research and training.
My own entrepreneurial experience
I founded and developed marketing and consulting businesses: Seoweb (2010–2016), Awagro style (2013–2017) and Kras Consult (2017–2024). Since 2023, I have run a business in Poland covering business consulting, founder education and marketing.
This experience brings available resources, management workload and the team's ability to deliver into the assessment of a strategy's appeal.
Education and work with founders
- Demium · February 2019–August 2020: mentoring, accelerator selection and judging internal competitions.
- ZBORKA Labs · 2021–2023: a programme for startup CEOs, marketing education and mentoring.
- Spark VC · September 2022–October 2024: startup studio marketing strategy, specialist recruitment and mentoring.
- AXIOS and VOYAGER: educational programme development and founder support.
Today, through the Business Solutions Laboratory and individual workshops I share an approach to customer research, product development and testing decisions.
Education and languages
Belarusian National Technical University, 1996–2001. Degree in software engineering. Consultations are conducted in Russian.
Nudge: the Russian edition
I recommended Richard Thaler and Cass Sunstein’s Nudge for publication in Russian. The publisher’s information page lists my name among those who recommended the book for publication.
Mann, Ivanov and Ferber, 2017 · ISBN 978-5-00100-785-2.
My approach: from observation to decision →
Professional profile and public materials
- LinkedIn profile.
- ZBORKA Labs announcement, 2021 — marketing teaching and reference to the CMO role at Lingvanex.
- BICC: Jobs To Be Done — strategy for leaders.
- IT ENTRANCE, 2021 — a talk on entering IT through marketing.
What decision
does your business need?
If the cause of stagnation is unclear, choose Rentgen. If you need to choose a direction, consider Decision Room. For research, strategy and implementation with your team, we agree on project work.
Discuss your challenge ↗The 30-minute introductory conversation is free. Enquiries answered within 24 hours.