More than a talk: a different view of the challenge and clarity on what to do next.
For event organisers, accelerators, HR teams and business owners. I join as a speaker, mentor, session facilitator or external strategist.
In Russian · online or in person by arrangement
Participation with an interpreter is discussed separately.
This question starts most of the ideas and meaningful changes in my clients' businesses.
For conferences, business clubs and professional communities. The topic is built around an audience question: product, customer, positioning or growth.
Participants gain a way to view the challenge and guidance for their next decision.
A live review of a participant's challenge: checking assumptions, exploring alternatives and defining the next step.
The audience sees the reasoning; the case owner sees possible actions. We agree in advance on what information may be shared publicly.
For panels, podcasts and community meetings. I bring out different perspectives and keep the conversation focused on the substance.
A substantive conversation with questions participants can apply to their own businesses.
With teams, I clarify the user problem, the solution's value and how to test it. I can also serve on an expert jury.
The team understands what to test and how to explain the product's purpose, beyond its features.
Programme and module design, startup mentoring, progress reviews and expert feedback.
A coherent programme: what we learn, what we test and what result allows us to move forward.
Practice with participants' tasks: customer research, the offer, demand testing and choosing a direction.
A working document and a next step. Choose a topic from the Business Solutions Laboratory or discuss a tailored version.
While the company searches for a marketing leader or restructures the function, I define priorities and role requirements and establish how the team works.
An agreed focus and a handover of context to the new specialist. Authority and availability are defined before we start.
Regular task reviews and decision checks. Strategic support for an employee who still needs a more experienced sounding board.
Developing team independence: an answer to the immediate question and a method for tackling similar tasks.
Discussion of strategic choices, growth and product priorities. I compare alternatives and identify untested assumptions.
Decisions, questions to test and priorities. We separately agree on the advisory role, frequency and responsibilities.
01Why do people pass over a good product?
02How do you understand what the customer really needs?
03How do you test demand before a major investment?
04How do you choose a direction when there are too many opportunities?
05How do you enter a new market and test assumptions?
06How do you turn a list of services into a clear offer?
We adapt the topic, depth and examples to participants' experience and the organiser's objective.
See the Laboratory's topics and methods →In marketing since 2004 and startup mentoring since 2016. I have worked with technology products, manufacturing and consumer markets.
Experience and public sources →AXIOSProgramme director and mentor.
ZBORKA LabsMarketing training and founder mentoring.
DemiumMentoring, candidate selection and judging internal competitions.
Strategic business challengesProjects and responsibilities →
In front of an audience, in a group or around one table, the work starts with a conversation.
Who is attending, what they already know and what challenge needs progress.
Topic, duration, preparation, fee and expected result.
Materials, cases, participants' questions and the limits of public discussion.
The fee depends on format, preparation, duration and travel if needed. After the brief, I propose the scope and price. You can include an indicative budget in your enquiry.
My main working language is Russian. For another language, we discuss an interpreter or bilingual colleague and prepare materials in advance.
We agree on recording, publication and use of cases before the event, especially when participants' data is discussed.
Both are possible: from a talk to programme support or regular team reviews. We define the scope and boundaries beforehand.
Tell me who you are bringing together and why: organisation, audience, preferred topic, date and city or online format. Include an indicative budget if you have one.
Discuss an invitation ↗I reply within 24 hours. We agree on format and terms before work begins.