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International SEOTeams and hiring / Expert interview
FOR HR, RECRUITERS AND MANAGERS

An expert marketer interview
tailored to your vacancy.

I assess how well the candidate's experience and thinking fit your product, market and growth challenges.

Discuss a candidate assessment ↗What the report includes →

For marketers, growth specialists, Heads of Marketing and CMOs.

WHEN TO INVOLVE ME

The candidate sounds convincing.
How do you assess depth?

Without marketing expertise, HR or a manager may struggle to distinguish knowledge of terminology from the ability to tackle a real task.

I join your hiring process: review the vacancy, conduct a professional interview and provide a reasoned assessment.

This also works for comparing several finalists against the same criteria.

IF THE ROLE IS NOT YET DEFINED

First, we establish
who you are looking for.

What result is needed? What capabilities does the team already have? What resources will the employee control? Where will they need to act independently?

We use this brief to define the role profile and assessment criteria. The scope of this preparation is agreed separately.

Discuss the specialist profile →

What I assess in the conversation

Business understanding

The customer, value, business model, sales cycle and actual growth constraints.

Decision-making logic

Prioritisation, budget management and the reasoning behind a particular approach.

Working with data

Hypothesis testing, interpretation of results and the link between actions and business economics.

Personal contribution

What the candidate did personally, what the team did, and what their cases demonstrate.

Collaboration

Working with sales, product, contractors and a manager.

Independence

Readiness for the role, support needed and development areas.

WHAT THE CLIENT RECEIVES

A report that makes
the decision easier.

I record the evidence behind each conclusion and what remains unverified. The company retains the hiring decision; an interview does not guarantee the employee's future performance.

How the work proceeds

  1. The company brief. The vacancy, tasks, business stage, team, resources and role expectations.
  2. Agreeing on criteria. Assessment scope, participants, timing and fee.
  3. The interview. A review of experience and situations close to the actual work.
  4. The report. A written assessment and discussion with the client.

We agree on interview length and report timing beforehand. The fee depends on seniority, the number of candidates and preparation depth. The first 30-minute introductory call is free.

A description of the task is enough initially. Share a candidate's CV and other materials only after obtaining their agreement.

The experience behind the assessment

I have interviewed marketers many times, including while growing my own agency. My experience as a marketing leader and mentor lets me assess candidates through real tasks, responsibilities and team capabilities.

View experience · Project responsibilities

Frequently asked questions about candidate assessment

Which marketing roles are suitable for an expert interview?

For marketing, Growth, Head of Marketing and CMO roles. Criteria depend on the tasks, level of responsibility and company resources.

What does HR or a business leader receive after the interview?

A written assessment of fit for the role, strengths, limitations, questions for further review and the level of support required.

Does an expert assessment replace the hiring decision?

No. The report adds a professional assessment of the candidate's marketing decisions; the final decision remains with the company.

Can several finalists be assessed on the same basis?

Yes. We agree on common criteria and a comparable format beforehand, so candidates are assessed against the same vacancy requirements.

Who are you planning to hire?

Tell me about the vacancy and what you need to assess. I will reply within 24 hours.

Discuss an expert interview ↗