marketerforever.
TEAMS AND HIRING / SIARHEI KRASAKOVICH

The marketer and the business.
The right fit starts with the task.

For companies, I assess marketing and growth specialists against a specific challenge. With marketers, I examine strengths, development priorities and the right working context.

Marketers · Growth specialists · Heads of Marketing · CMOs

01 / FOR COMPANIES AND HR

Who should you hire to address your challenge?

For HR teams, recruitment agencies, owners and C-level executives, including companies without an internal expert to assess a candidate's professional depth.

  • Define the role. Review the tasks, resources and expected level of independence.
  • Assess a candidate. Conduct an expert interview tailored to your vacancy.
  • Find the right person. Consider specialists from my network and database when a suitable profile is available.
Submit your hiring brief ↗

Already have a candidate? See the interview format →

02 / FOR MARKETERS AND LEADERS

Where can your experience make the most difference?

We review your work and decision-making. We identify the tasks that suit you now, where you need support and what to develop for your next role.

  • Professional feedback. Strengths and limitations illustrated by your own work.
  • Development map. Skills and practice that enable your next step.
  • Referral opportunities. With your separate consent: inclusion in a private database and an introduction to a suitable company.
Tell me about your experience ↗

Referrals depend on the company's needs. Taking a course is not a condition for a referral.

OUR SELECTION PRINCIPLE

Experience matters in the context
in which it is applied.

Business context

Product, audience, market, sales cycle, growth stage and available budget.

Depth of decision-making

How the specialist researches, prioritises, tests hypotheses and explains results.

Working with a team

Independence, collaboration with product and sales, and the support required from a manager.

WHY I DO THIS

I have hired people
and been accountable for their work.

I have conducted professional interviews many times, including for my own marketing agency. I have worked in marketing since 2004, as a marketing leader and team mentor.

Around 20 times a year, people ask me to recommend a marketer for a particular task. That is why I collect specialist profiles and connect an assessment of their experience with business needs.

Professional experience →

How the specialist database works

01

Introduction

The specialist describes their experience and the tasks that interest them. We discuss the assessment format and terms.

02

Assessment

We document strengths, limitations and the basis for our findings: an interview, case studies or working together.

03

Matching

When a suitable request comes in, we agree on an introduction to the company. Contact details are shared only after consent.

The database is currently being built privately. Public profiles without names or contact details will only be published after the specialist separately approves their content. An enquiry does not mean automatic publication or a job guarantee.

From assessment to development

The review can inform independent practice, work with a mentor or the choice of training based on business tasks. For the company, the assessment can form the basis of an onboarding and support plan for the new employee.

Interview, assessment or selection fees are agreed before work begins, based on the scope. The first 30-minute introductory call is free.