When you need to identify the cause
I examine the product, audience, market and available data to distinguish the constraint from its symptoms.
SIARHEI KRASAKOVICH · EXTERNAL SOLUTION ARCHITECT
See what
is holding the business back.
And find the next move.
Through our work, owners and teams learn to understand their customers, product, positioning and growth strategy independently. We start by diagnosing the cause, build a picture of the business and move to decisions we can test together with the team.
I work online in Russian with companies from any country.
A free 30-minute introductory conversation. Enquiries answered within 24 hours.
First, understand the person.
Then, find a solution.
ANALYSIS AND COLLABORATION.Think together.
Think together.
Act with clarity.
You know your business. I uncover another side of the challenge, examine assumptions and work with you to formulate a decision the team understands.
You · context and experienceSiarhei · method and validationTogether · decision and action
WORKING MAP01 / DECISION
What will we test next?
CONTEXTWhat is happening?
Facts, constraints and the team's perspective.
DECISION POINTWhat are the options?
Alternatives and assumptions.
NEXT STEPHow will we know it works?
Test, criterion and owner.
An outline of the approach. The document's content depends on the task.
01 / WHAT I DO
I work on decisions at the intersection of product and marketing.
When you need to choose a direction
I compare alternatives, examine assumptions and record a decision with you, or a way to test it.
When the product's value is unclear
I examine the buyer's actual task, alternatives and decision context, then shape an offer for the website, sales or market entry.
When decisions need implementation
I work with the team on research, working sessions, strategic documents and support during validation.
What you take away
A documented decision: a diagnosis and priorities, a value proposition, a market choice, a validation plan or a 30–90 day roadmap. We agree on the specific deliverable and scope before starting, going beyond a list of general recommendations.
02 / CHALLENGES CLIENTS BRINGPlenty of activity.
Plenty of activity.
Little clarity.
GROWTH HAS STALLED
The team is busy. The business is standing still.
You keep changing ads, the website and the product. You need to distinguish the cause from the symptom.
Identify the cause ↗ A DIFFICULT CHOICESeveral paths. One pool of resources.
A new market, audience or product? Compare alternatives and choose the next step.
Work through the decision ↗ UNCLEAR VALUEPeople like the product. They are not buying.
Understand the buyer's task and articulate a reason to choose your offer.
Find the value ↗
ANALYSIS + WORKING WITH PEOPLE
The team needs to understand the decision.
Research reveals causes. Conversation brings different perspectives together. Collaboration turns conclusions into actions the team is ready to own.
Choose a way to work together →04 / RECENT WORKDifferent markets.
Different markets.
Specific challenges.
Projects where I was responsible for product logic, market entry, positioning, marketing or the growth model.
Paperspell
From document storage to context and next actions.
Build the product around the user's task rather than a feature list.
Siarhei's responsibilities →Black Owl
A methodology for entering new markets, using Germany as an example.
Step-by-step entry through the website and social media, alongside an approach to B2B development.
Siarhei's responsibilities →HH Ecosystem
From a single AI travel assistant to a product ecosystem.
Developing HH Go into multiple products and the proprietary HH Atlas AI infrastructure.
Siarhei's responsibilities →SYNCLERY
Turn the gallery's growth into a sustainable business model.
Introduce monetisation mechanisms, formalise services and integrate them into the gallery's operations.
Siarhei's responsibilities →What if people chose furniture at home,
and visited the showroom to place the order?
The idea started with a large catalogue of Italian interiors that made me want that furniture. I checked website visitors’ devices and spent several weeks observing showroom buyers. Large screens made it possible to explore interiors in detail at home.
We published the Milana collection by Pinskdrev with high-resolution photographs and added the information people sought in the shop. Buyers started arriving with printouts showing what they wanted to order.
For me, this shows how observing buyers’ decisions changes the website’s purpose. The case explains the decision and the limits of the conclusions.
05 / WAYS TO WORK TOGETHER
Choose the scope of your challenge.
Diagnostic consultation
For an owner or executive who sees the symptoms but cannot identify the cause.
Scope of work
60–90 minutes: context, analysis and a meeting.
Outcome
A written diagnosis, priorities and immediate next actions.
Price: €500.
Choose a consultation →Strategy session
For a founder or team choosing between several directions.
Scope of work
60 minutes: comparing alternatives and examining assumptions.
Outcome
A recorded decision or validation plan, with a 30–90 day focus.
Price: €399.
Work through the decision →Project work with your team
For an established business or new product needing research, strategy and implementation.
Scope of work
We define timing and stages after reviewing the challenge.
Outcome
An agreed set of documents, tests and decision checkpoints.
Quoted after the introductory conversation, based on research scope and implementation involvement.
Discuss your project →Learning through your own project
For a founder or team looking for a way to make decisions independently.
Scope of work
One workshop lasts 3 hours; the full pathway includes 12 sessions.
Outcome
Project working materials, feedback and the next field test.
The price depends on the participation format and is agreed before registration.
Choose a programme →From context to testing the decision.
Context
You describe the business, the question and available data. We agree on the scope, timing and price.
Analysis
I study the materials, formulate questions and examine assumptions.
Working session
We examine causes, compare options and record a decision.
Document
I document conclusions, priorities and an action plan within the agreed scope.
Validation
You test the decision in the market; ongoing team support is agreed separately.
07 / ABOUTExternal solution architect.
EBRDAccredited consultant CIVITTA · VOYAGERProgramme mentor
External solution architect.
Strategist and mentor.
I am Siarhei Krasakovich. I work at the intersection of customer research, product strategy, positioning and marketing. I have worked in marketing since 2004 and mentored startups since 2016. My experience covers technology products, manufacturing and consumer markets.
Marketing and Star Venture programmes.
Supporting founders and businesses in an international context.
In companies, including my own, I have always held two roles:
- Strategist. I developed breakthrough growth strategies for clients and companies I worked for, mainly as Head of Marketing.
- Mentor. I pass on the reasoning behind decisions: from a familiar situation to a new connection and independent action. The method should stay with people after our work ends.
Learn the approach
through your own project.
Explore the approach.
These articles are available in Russian.
PRODUCT AND DEMAND
Product–market fit: what customers pay for, when and how much
Distinguish interest from repeatable demand: the task, buying situation, price, retention and hypothesis testing.
Read the analysis ↗ (RU)HYPOTHESIS TESTINGWhy people do not buy: seven reasons beyond the 90% myth
Reasons for a lack of purchases: the task, segment, value, price, trust, access and timing.
Read the analysis ↗ (RU)MARKETING MANAGEMENTMarketing is busy, but what produces results?
Connect the team’s work to customer decisions, money and tests, beyond a report on clicks.
Read the analysis ↗ (RU)TEAM DECISIONThe team sees different causes: choosing the next step
A framework for leaders: separate facts from interpretations, compare hypotheses and assign a test.
Read the analysis ↗ (RU)Before getting in touch
What language do you work in, and with which countries?
I work online in Russian. Your company can be based in any country. We agree in advance on data availability and research scope for the specific market.
How much does the work cost?
The 30-minute introductory conversation is free. Rentgen costs €500; a Decision Room strategy session costs €399. Project work is priced according to research, documentation and implementation scope. We agree on the work before starting.
Can the team take part?
Yes. We establish who brings the data, makes the decision and owns validation. Participants are selected to suit the task.
How should I share confidential materials?
Start with an anonymised description. We agree on confidentiality terms and access before you share restricted data.
How do I book, and when can I expect a reply?
Click “Discuss your challenge”, prepare and send your email. We will agree on the format, price and timing in our correspondence. I reply within 24 hours of receiving your email.
What decision
does your business need?
Tell me about your product, where you are stuck and what you want to change. That is enough to discuss a suitable format.
Discuss your challenge30-minute introductory conversation
We briefly review the context and determine whether there is a task to work on together. This is separate from a full diagnosis or strategy session. If my expertise is relevant, I propose a format, price and next step.
The conversation is free. I respond to enquiries within 24 hours.
The button opens an email draft. Your enquiry arrives once you send it to [email protected].