DECISION LIBRARYLess guesswork.
Less guesswork.
More clarity.
Analyses for asking the right question, separating fact from hypothesis and choosing the next step.
SEO AND MOBILE PRODUCTS
Web-to-App: how to turn search traffic into app downloads
Connecting search demand, a useful web page, the app store, first launch and a valuable in-app action.
Read the analysis ↗ (RU)INTERNATIONAL SEOOne website, different countries and languages: attracting international search traffic
URL architecture, local demand, canonical tags, hreflang and scaling without replicating mistakes.
Read the analysis ↗ (RU)EDUCATION AND PRODUCT ARCHITECTUREeL-doorado: learning integrated into everyday life
Connecting a person's task, familiar channels, practice and feedback. The concept, comparable approaches and a first test.
Read the analysis ↗ (RU)STRATEGIC CHOICEDecision Room: working through a costly product and growth decision
From competing initiatives to 1–3 decisions, testable hypotheses and a 30–90 day focus.
Read the analysis ↗ADVERTISING AND PRODUCTFUN framework: from attention to app value
Connecting an engaging entry, first experience, activation and retention.
Read the analysis ↗DEMAND VALIDATIONHow to validate demand before building a product
What counts as evidence and what is merely polite interest.
Read the analysis ↗POSITIONINGCustomers buy outcomes. How do you find their task?
From a feature list to the context of a real choice.
Read the analysis ↗STRATEGYDiagnosis or a strategy session: which should you choose?
Two formats for different kinds of uncertainty.
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