EXPERIENCE / ALMA Agency
Transformation & Growth Partner
Turning an agency's design expertise into a scalable growth system across markets.
My responsibilities
- Restructure ALMA's service portfolio, refine its positioning and develop a go-to-market strategy for international growth.
- Define clear, outcome-focused services: design production, embedded art direction, brand consistency, event design and design leadership for European mid-market and enterprise companies.
- Structure service tiers and collaboration models, from design subscriptions to strategic consulting and fractional leadership.
- Co-create a go-to-market and experimentation roadmap for entering new countries, positioned as “European quality at startup speed, at Central European prices”.
- Align marketing, sales and service delivery language so design is understood as a driver of revenue, margin and business value.