marketerforever.
INTERNATIONAL SEO

Organic growth.
Built around your market, language and business.

I build SEO into websites before development, prepare existing products for search and design international organic growth and the path from search demand to app installation.

Request an SEO estimate ↗Choose a format →

I work in Russian with companies from any country. The website language and target market determine the research and scope of work.

START WITH YOUR EXISTING WEBSITE · SEO AUDIT

What is holding back organic growth
and what should change first?

What if your website needs different pages and a clearer offer, rather than simply more copy? I examine current performance, content and the approach to SEO. I use the findings to develop a strategy and a sequenced plan of changes.

SEO audit: €499. For a company with a live website that needs to understand its organic channel and decide what to do next.

01 / RESEARCH

Where your website stands today

I analyse the available data on impressions, clicks, organic traffic and conversions. I review indexing, page structure, content and internal links, comparing the website with demand and competitors in the target market.

If analytics or historical data are unavailable, I document these limitations and include measurement setup in the plan.

02 / STRATEGY

Where to focus your efforts

I identify which customer search needs the website should address, which pages to improve or create, and how to connect content with the company's offer.

The strategy explains what to change in the SEO approach and why those changes take priority.

03 / ACTION PLAN

What to implement and in what order

You receive a document with findings, a strategy and steps for changing the website's content and structure. The plan sets out priorities, dependencies and metrics for tracking results.

You can hand it to your marketing and development teams as a basis for implementation.

Request an SEO audit · €499 ↗

Before starting, we agree on the website, target market, available data and timeline. The fee covers research, strategy and an action plan; implementation is agreed separately.

Who will implement the plan?

You have a marketing team

Your team implements the changes using the audit findings, priorities and content recommendations. The audit is available as a standalone engagement.

FROM PLAN TO IMPLEMENTATION

What should search achieve for your business?

01 / BEFORE DEVELOPMENT

SEO requirements for a new website

For a new website, a redesign or entry into a new market. Search requirements become part of the architecture before development is complete.

  • A structure of sections and landing pages aligned with search demand.
  • Requirements for URLs, templates, indexing and internal links.
  • Language-version architecture and specifications for development.

Deliverable: an SEO requirements document and criteria for validating implementation.

Examples of my work: SimplyTests, Voxisim.

Request an estimate for requirements →
02 / INITIAL SETUP

Prepare your website for organic growth

For a live website that needs SEO foundations, or a new language version. I work with websites in different languages, guided by demand and competition in each market.

  • Review of technical constraints and page accessibility for search engines.
  • Configuration of structure, metadata and internal linking.
  • Content priorities and organic traffic measurement.

Deliverable: an agreed set of configurations, a record of implemented changes and future priorities.

Examples: 80LVL, ALMA Agency.

Request a website setup estimate →
03 / ONGOING MANAGEMENT

Full SEO management

For a business developing its organic channel systematically: from choosing growth opportunities to implementation and performance analysis.

  • A strategy across markets, audiences and search needs.
  • Work on technical health, content and the backlink profile.
  • Implementation coordination and data-led reprioritisation.

Deliverable: a work plan, regular implementation and reporting on organic channel performance and conversions.

Example of full SEO management: Astroline.

Discuss ongoing management →
04 / WEB-TO-APP

Turn search demand into app installs

For a mobile product that needs more than app store visibility. The website answers a search query, explains the value and guides the visitor towards installation or the relevant app screen.

  • A map of search demand and landing pages.
  • The journey: web → store/app → first launch → target action.
  • Requirements for links, analytics, content and hypothesis testing.

Deliverable: Web-to-App architecture, launch priorities and a measurement plan.

How Web-to-App works →
SEARCH IS CHANGING

Look beyond rankings.

My focus is organic demand in international markets: how people describe their needs, what information they seek and what enables them to choose a product. Where it fits the business objective, the strategy includes visibility in AI assistants and AI-generated search answers.

We start by assessing a market's opportunities and constraints. Translation is only part of the work: local demand, competitors and a clear offer matter too.

EXPERIENCE

SEO as part of a growth system.

I led the SEO function at Webcom Group and advised companies on international search strategy, website development and organic acquisition.

HYPERVSN

Global SEO strategy, SEO and website prototyping.

My role →

SOFTSWISS

Global SEO strategy and consulting on the company's website development.

My role →

Wowmaking

Strategy for organic traffic, visibility in AI assistants and Google AI Overviews, on-page SEO and link building.

My role →

What do I need for an estimate?

A website link or a description of the planned product, target countries and languages, the business objective and your current stage. Include any time or budget constraints. I will propose a format, scope and fee based on these details. Do not send credentials or passwords through the form.

An audit of your existing website costs €499. Requirements, setup and ongoing management are priced separately, depending on the website's scale, the number of markets and the implementation scope.

FREQUENT QUESTIONS ABOUT SEO

Where should you start and how should you assess the work?

What is included in a €499 website SEO audit?

Review of available metrics, indexing, site structure and content, plus a strategy and prioritised change plan. Implementation is not included in this fee.

Should SEO be planned before website development?

Yes, for a new website or redesign. Requirements for structure, pages, URLs, language versions and indexing can then be shared with the team before development is complete.

How do you promote one website across countries and languages?

First research search demand and competition market by market. Then define language and URL structure, local pages and how language versions relate. Translation alone is not enough.

Who implements the recommendations after an audit?

If the company has marketing and development teams, they can use the document as a work plan. Otherwise, implementation can be discussed separately through initial setup or ongoing SEO management.

How can website SEO be connected to app installs?

A Web-to-App journey connects a search query, a useful page, a link to the store or app, and the first target action. Measurable steps depend on the product and available analytics.

SEO / Enquiry

Request an SEO estimate

I will review your brief and propose a suitable SEO engagement, a fee and the next step.

Website link or product description, countries and languages, objective, current stage, timing and indicative budget.