Find the query that precedes the app's name
People seek a way to solve a problem, compare approaches and only then choose a product. We map demand by situation, problem, alternative and geography.
From a search query —
to an app install.
I design a system in which the website captures organic demand, addresses the user's task and takes them to the App Store, Google Play or the right screen of an installed app.
Web-to-App connects SEO, content, the product funnel, ASO and analytics. It addresses the entire user journey, beyond website rankings.
Five transitions that need to work together.
Provide a useful answer
We create pages for a specific search context: a tool, calculator, analysis, comparison or landing page, with a clear next step.
Preserve the user's intent
We connect the web page to the store or the relevant app screen, accounting for platform, country, language and whether the app is already installed.
Carry the website's promise forward
The store listing, onboarding and first use case should continue the task that brought the person from search.
See beyond clicks
We define measurable stages: organic entry, store click, first launch, registration and a key action. We check attribution capabilities for the chosen stack in advance.
What I design.
Demand research
Geographies, languages, search needs, competing solutions and priority page clusters.
Funnel architecture
The connection between query, page, offer, store, first launch and activation.
Technical requirements
URLs and templates, indexing, localisation, Universal Links or Android App Links, transitions and analytics events.
Experiment plan
Which clusters and pages to launch first, what counts as a signal and when to scale.
What you take away
Depending on the starting point: a demand and landing-page map, a Web-to-App funnel diagram, website and app requirements, a content plan, analytics events and a market rollout plan. We agree on the exact documents, timing and fee after the initial brief.
Technology supports value; it cannot replace it
Smart App Banners and Universal Links from Apple, along with Android App Links keep the user journey connected. They cannot fix weak demand, an irrelevant page or onboarding that fails to deliver on the promise.
What is needed for an estimate
Links to the website and app, target countries and languages, available search traffic and install data, a description of the first valuable product action and team constraints. General information is enough for the initial enquiry; credentials and confidential data are not needed.
Read the guide: building a flow of app downloads from search traffic → (RU)
Request an SEO estimate
I will review your brief and propose a suitable SEO engagement, a fee and the next step.